Tweed partnered with TerraCycle to allow people to recycle cannabis packaging and vapourizers — both the batteries and empty cartridges — that would otherwise go to landfill.

It's the country's first and largest cannabis packaging recycling program and in it's first year it achieved incredible results collecting over one million pieces of used cannabis packaging from across the nation – recycling over 22,000 pounds of plastic containers, tubes, and bottles. Park benches, picnic tables, playgrounds – these are just a few examples of products that can be created from the recycled cannabis packaging collected.

Create the look-and-feel of the partnership between Tweed and TerraCycle, including brand guidelines, co-branding identity, retail graphics, illustration, & video.

Graphic Design Tanya Cull
Illustration Tanya Cull
Creative Direction Joanne Gallop
Art Direction Jenn Dunaj
Copywriting Adam Lalama
Social Media Design Chloe Bond
Videography Dan Wallace

Through the use of Tweed green and a selection of colours inspired by nature we created a co-branding experience that helps drive forward the commitment of Tweed to create sustainable products. Through the use of iconography borrowed from the universal multi arrow recycling look we create an instant familiarity and understanding of the program. Simple informational decals help the consumer understand the process of giving the used packaing a second life.