Rideau Sports Centre is the evolution of over a century of vibrancy with the introduction of a multi-sport facility in 2018, formerly the private Rideau Tennis Club. The rebrand put diversity and inclusion  at the core of their mission, welcoming everyone since they were no longer a members only club, and they wanted to encourage all to come and begin to experience the magic of RSC.

The rebranding of Rideau Sports Club marked a pivotal moment in its storied history, transitioning from an exclusive private members-only club to a welcoming public venue. Our goal was to infuse the new brand identity into our advertisements, creating vibrant, eye-catching, and inviting materials for both print and web. These designs were crafted to attract new members and showcase the club's diverse offerings, enticing them to experience everything the club has to offer.

This project brief asked us to create supporting print and web collateral for the new rebrand to get the word out about the changes at RSC. We created print advertisements for multiple local publications, web banners, and templated in-house posters for scheduling.

Design Tanya Cull
Art Direction Lissa Constantine, Greg Cosgrove