CADSI (Canadian Association of Defence and Securities Industries) wanted a print and online campaign developed for them that would breathe fresh air into the CADSI brand and attract a new generation of supporters by appealing to younger demographics.

‍‍‍Concept 1 hinges on the personal aspect of serving in the military by focusing on th‍‍‍e strong gaze of the soldier. Concept 2 on the innovations and inventions created by Canadians to serve our military and make their jobs easier.

The main goal of this project was to create a print and online campaign that celebrated the achievements in the securities and defence industries in Canada. We wanted to create a new direction for the brand that would appeal to younger demographics.

‍‍‍Concept Development Tanya Cull
Art Direction Guy Berube, Greg Cosgrove
& Lissa Constantine