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Lisa Aucoin, the Head Coach for the Red Blacks Dance & Cheer Team wanted a calendar design that reflects the abilities and sisterhood of her cheerleaders. She was very involved with the photographer and the design team in order to select images that showcase the athleticism of the team as well as their ability and perfect technique.

‍‍‍THE CLIENT‍‍‍‍‍‍‍‍‍

The Dance and Cheer Team for the Ottawa RedBlacks create a calendar every year for fundraising. This year we created a fun and girly calendar that features the photography of Gord Weber. The main focus of the calendar is the cheer and dance team, so we kept the design photo heavy and the calendar portion itself a sleek and modern representation.

THE DESIGN

The cheerleaders for the RedBlacks wanted a fundraising calendar that was fun and girly, but still appealed to their key male demographic. The calendar featured bathing suit and action shots of the women with advertising from local businesses and helped them reach their 2017 fundraising goals.

PROJECT OVERVIEW

Design‍‍‍ ‍‍‍Tanya Cull
Art Direction Lissa Constantine
Photography Gord Weber

ROLES

REDBL‍‍‍ACKS DANCE & CHEER

Annual Fundraising Cheer Calendar

Showcase cheerleaders’ talent with a dynamic calendar that funds fun and community spirit.