STUNNING! is a funky fashion destination in the heart of the Byward Market in Ottawa. The shop is known for it's off-beat selection and is perfect for the fashionista who wants a unique piece to complete a look. The store owner Mandy is dedicated to helping her customers look amazing, and is very hands-on with her customers, asking them questions about why they are looking for a new piece, what their lifestyle is like, all in order to give the the best advice she can.

We wanted to take the 'je ne sais quois' that the shop itself has and integrate that into the design of the site. We used the bright colours Mandy is known for in the design, while keeping other sections quite and simple in order to create a balance. She has many personal elements on display in the store, so we wanted to create a web experience that displayed that as well. We included images of her as a child decked out in accessories as well as her shop assistant, Pearl the Dog as special touches.

The owner of STUNNING! approached us to create an online retail experience that would broaden the reach of her current brick-and-mortar location in the heart of Ottawa.

Concept Development Tanya Cull
Art Direction Guy Berube & Lissa Constantine