Iceberg Vodka is a company built on the limitless supply of iceberg water, which is how they came up with their namesake. Every year, thousands of icebergs break off of glaciers  and travel through Iceberg Alley where pieces are harvested. The melted iceberg water is mixed with the triple distilled spirits to create the truly Canadian, Iceberg Vodka.

Taking inspiration from the icebergs themselves, and playing off the icy grooves on the bottles, a custom geometric crystal illustration was created. As well, the typography was integrated in a organic way with transparent gradient shapes to mimic the flow of icebergs through the water. Each of the Iceberg spirits was given it's own colourway to differentiate the ads.

Build a set of four ads that are fun, vibrant and eye catching to be run in Occasions magazine.

Design Tanya Cull
Illustration Tanya Cull
Brand Manager  Philippe Sommer
Advertising Coordinator Jessica MacNutt
Publisher Transcontinental Publishing