Healthy Pets HQ is an Ottawa based business that is owner operated. They pride themselves on being purveyors of all things pets, from frozen foods to playtime accessories. They are the type of pet store that frequently has critters and their humans stopping in just to say hi, are always willing to offer pet owners advice, and even go as far to have special signage at critter height.

We wanted the brand to reflect the fun personality of the shop staff, so we developed a simple color palette and eye-catching animal illustrations. Our goal was to create an identity that would be instantly recognizable in any marketing piece. For those who might be new to the brand, we aimed for something memorable, incorporating small, subtle details that might not be immediately apparent but would be appreciated when discovered.

The folks at Healthy Pets HQ were tired of their logo and found that it had not aged well, so we came into the picture wanting to create a fun and exciting brand that had simple classic elements that would stand the test of time.

Brand Development & Design Tanya Cull
Art Direction Guy Berube, Lissa Constantine